This is a collaborative session focused on the who, what and why of social media marketing for nonprofits. We will talk about who you are targeting, what you are sharing, and why it’s relevant to the audience (and channel).

Launched on May 5, 2003, LinkedIn is a social network for professionals. 51% of its users are college-educated and the average salary for a LinkedIn user is $46,644 USD per year. It’s an ideal community to connect with co-workers, influencers, donors, and corporate sponsors.

With 3 billion monthly active users, Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis, and thus Facebook should be your first priority in your social media strategy.

They’re out there by the hundreds, maybe by the thousands. Your potential donors. These are people who are sure to be moved by your mission. They are certain to be compelled by your cause.

Building a new website for your nonprofit is a bit like designing your home. While there are going to be elements particular to your organization—much the same way that a couple might prioritize double sinks in their bathroom while someone else might really want a deep soaker tub—there will also be certain website features that you include no matter what.

Join Bryna Dilman (VP of Growth and Marketing at Keela) and Meredith Gray (Head of Marketing at Keela) as they dive into the wonderful world of email marketing for nonprofits. You’ll learn how to craft engaging subject lines and copy to boost your email open and conversion rates so that you can raise more money.

Customized for small nonprofits with limited time and financial resources, the 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website design, email marketing, online fundraising, and social media for nonprofits.

Search engine optimization (SEO) is a term you’ve probably heard countless times, with the advice that all your nonprofit’s blog and website content should be optimized to drive traffic. But when you’re stretched thin on resources and manpower, just getting blog posts published and your website updated feels like a major accomplishment—let alone diving into SEO or content strategy.

Your online donors and supporters are bombarded daily with breaking news, advertising, and spam. As a result, your nonprofit only has a very brief moment to capture their attention and inspire them to act on behalf of your nonprofit.

Not every organization is going to have success using the same strategies — which is why we don’t preach that we have the be-all, end-all of event marketing advice. Instead, we will provide you with tactics and guides to improve your current strategies and results, and show you how to determine what is working for your specific donors, your specific event, and your specific organization.

Join us to hear from HMD’s leadership team about their journey, lessons they learned along the way, and the ways that their organizational structure currently embodies equity. Moderated by Safi Jiroh, Principal Consultant at LeaderSpring Center.