Nonprofit Tech for Good: Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

They’re out there by the hundreds, maybe by the thousands. Your potential donors. These are people who are sure to be moved by your mission. They are certain to be compelled by your cause.

Yet, in order to connect your message to your donors, supporters, and volunteers at scale, you’ll need a marketing automation application. Far from just an email-blasting tool, modern marketing tools handle everything from scoring leads to posting on social media to sending text messages.

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape.

If you’re just dipping your toes into automation, the options can seem overwhelming at first, but the more research you can do upfront, the more likely you are to get exactly what you need.