10 LinkedIn Best Practices for Nonprofits

Launched on May 5, 2003, LinkedIn is a social network for professionals. 51% of its users are college-educated and the average salary for a LinkedIn user is $46,644 USD per year. It’s an ideal community to connect with co-workers, influencers, donors, and corporate sponsors.

For the first 13 years of its existence, growth was slow but steady. That changed when LinkedIn was purchased by Microsoft in 2016 for $26 billion. Since then it has grown from 106 million active monthly users to 310 million active monthly users. In the last few years, Microsoft has worked out many of the kinks and bugs that made LinkedIn frustrating to use and has launched a suite of new tools and functionality for LinkedIn Pages, Profiles, and Groups.

Until 2021, nonprofits were slow to embrace LinkedIn, but now most nonprofits understand its unique role in professional networking and nonprofit outreach. To ensure your nonprofit is maximizing the potential of LinkedIn, utilize the 10 best practices listed below.