Email Marketing 101 for Nonprofits: Best Practices to Boost Donor Engagement

Email marketing is a crucial communication tool for nonprofits. Whether you're sending newsletters or fundraising appeals, email allows you to personalize your messages and connect with donors more effectively than traditional advertising. But how can you maximize the impact of your email campaigns?

Join Bryna Dilman, VP of Growth and Marketing at Keela, and Meredith Gray, Head of Marketing at Keela, as they explore the ins and outs of email marketing for nonprofits. You'll discover how to craft compelling subject lines and engaging copy to increase your email open and conversion rates, ultimately helping you raise more funds. They’ll also guide you on how to send the right messages to the right donors at the right time using automated workflows. Finally, they’ll walk you through essential email metrics so you can accurately assess your campaign’s performance.

About Bryna and Meredith

Bryna Dilman, VP of Growth & Marketing

With nearly 20 years of experience in developing innovative strategies and helping nonprofits secure funding for their missions, Bryna is passionate about empowering mission-driven organizations to create positive change. Outside of work, Bryna enjoys spending time outdoors, whether she's running, cycling, or hiking with her family.

Meredith Gray, Head of Marketing

Meredith has always been drawn to work that makes a meaningful impact. With nearly a decade of experience in fundraising, she loves helping nonprofits craft smart fundraising strategies. When she's not working, Meredith enjoys exploring Toronto’s diverse restaurant scene, breaking a sweat in spin class, or planning her next travel adventure.